The Social Development of Ukraine in Reflection of the Current Status of the Consumer Market

• Main Authors: Yahno Tetiana P., Husakovska Tetiana O.
• Format: Article
• Language: English
• Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2018-01-01
• Series: Bìznes Inform
• Subjects: consumer market; social development; consumer opportunities; welfare of population; profile of consumer opportunities
• Online Access: http://business-inform.net/export_pdf/business-inform-2018-1_0-pages-201_206.pdf
• ISSN: 2222-4459; 2311-116X

The article is aimed at analyzing the indicators of the status of consumer market of Ukraine and substantiating relationship of these with the level of social development of the country. The growth of population welfare and social protection in the country is reflected in the indicators of functioning of consumer market, as well as depends to some extent on the tendencies of its development. For detailed analysis of the relationship of indicators of economic development of Ukraine and the status of consumer market, the indicators characterizing consumer opportunities of population were considered. Based on an analysis of statistics plus household survey data, it has been found that the level of well-being of population is largely determined by the availability of certain goods and services, i.e. the consumer opportunities of population. The inability to satisfy existing needs from existing income leads to restrictions on the side of population. To assess the level of social development of the country, use of the profile of the consumer capabilities of population has been suggested, which introduces the basic needs of population, which must be materialized in the contemporary society. Assessment of the level of social development of the country by consumer opportunities implies determination of the proportion of population, able to meet the above mentioned needs.