PR in the News: How a Sample of Network Newscasts Framed Public Relations
Content analysis was conducted on a random sample of news stories using PRrelated terms on ABC, CBS, and NBC evening news broadcasts from 1997 to 2005. A Lexis-Nexis keyword search resulted in 530 transcripts using common references to public relations. Of the 530 stories resulting from the searc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2009-12-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/PR-in-the-News.pdf |