How Web Shops Impact Consumer Behavior?
The behavior of e-customers is quite unpredictable, which raises additional questions about this topic. The purpose of the paper is to conduct research on e-customers, understand the impact of marketing actions on e-customer behavior and understand the unpredictability of e-customers. Research was c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University North
2021-01-01
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| Series: | Tehnički Glasnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/381288 |