Almond advertising yields net benefits to growers

Almond advertising yields net benefits to growers

This study evaluates the economic impacts of advertising and promotion expenditures funded under the almond marketing order. Over the crop years 1962/63 through 1997/98, the correlation of industry promotion and demand was positive and statistically significant. Almond adv...

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Bibliographic Details
Main Authors: John M. Crespi, Richard Sexton
Format: Article
Language:English
Published: University of California Agriculture and Natural Resources 2001-01-01
Series:California Agriculture
Online Access:http://calag.ucanr.edu/archive/?article=ca.v055n01p20

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