International Management, Should We Abandon the Myth of Cultural Hybridity? A Re-examination of the Contribution of Postcolonial and Decolonial Approaches

• Main Author: Hèla Yousfi
• Format: Article
• Language: English
• Published: Association International de Management Stratégique (AIMS) 2021-03-01
• Series: M@n@gement
• Online Access: https://management-aims.com/index.php/mgmt/article/view/6309/13398

The postcolonial and decolonial approaches open the way for a rich analysis of the material and cultural conditions in which international management operates, is spread, interpreted, and implemented. They also offer food for thought on the possibilities, tensions, and resistance associated with reinventing alternative organizations more respectful of the dignity of all, while still providing knowledge that is socially and politically useful for oppressed and marginalized groups. Nevertheless, and despite their undeniable contribution to the theoretical development of critical approaches in international management, these perspectives are faced with challenges and difficulties in both intellectual and empirical terms. In this article, I suggest a series of ways forward, which might allow for the renewal of the critical fruitfulness of this intellectual and political project, crucial to face the contemporary challenges of international management.