The Role of InteractiveTeaching Strategies in Business Education: Challenges for the 21st Century

• Main Author: Contu Eleonora Gabriela
• Format: Article
• Language: English
• Published: Sciendo 2019-05-01
• Series: Proceedings of the International Conference on Business Excellence
• Subjects: business education; teaching methods; intellectual capital; interactive teaching; higher education
• Online Access: https://doi.org/10.2478/picbe-2019-0012

In contemporary context, broad innovation in the education domain through the use and capitalization of interactive teaching strategies in the educational-training process can only help improve the teaching and training of younger generations in order for them to adapt and achieve performance in line with labour market challenges. The role of teachers as tutors that shape destinies towards performance and success is essential in a modern and complex society. Worldwide, training intelligent and fascinating young people is a challenge today. Success arises from the ability of teachers who have to form younger generations not to memorize and repeat information, but to build a space that is adequate for a harmonious development of excellent people who guide themselves in life according to moral values and principles. The study rely on a qualitative research, conducted on a sample of convenience, consisting of 56 respondents (students at a Business School from Bucharest, Romania). The research question raised at this point is: What is the role of interactive teaching in the educational-training process? The purposes of this study are: 1). to highlight the importance of using interactive teaching methods in business education; 2). to present the main aspects for achieving an effective didactic communication; 3). to highlight the importance of education as a means of investing in human capital; 4). to emphasize the way in which New Information and Communication Technologies influence the educational-training process; 5). to present the qualitative research findings.It was found that interactive teaching has a great importance for the whole interactive -teaching process. The ideas mentioned by the young respondents surprisingly render the issue of digitization and its effects on the educational-training process.The topic of this paper is interesting and its original content provides information for further researches in this area.