Selected elements of the logistic customer service in public transport – Gdynia case
Relationship marketing involves negotiated service promise, which is characterized by: the reliability of trip in the desired direction, using of suitable means of transport at a cer-tain price, expected conditions of trip in right time. The universality of the principles of cus-tomer service dete...
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| Format: | Article |
| Language: | English |
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SITK RP
2016-01-01
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| Series: | Przegląd Komunikacyjny |
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| Online Access: | http://www.transportation.overview.pwr.edu.pl/UPLOAD/BAZA-ARTYKULOW/ENG/2016/01/A_ENG_16_01_01.pdf |