| Summary: | This novel work explored the second law analysis and heat transfer in a magneto non-Newtonian power-law fluid model with the presence of an internal non-uniform heat source/sink. In this investigation, the motion of the studied fluid was induced by an exponentially stretching surface. The rheological behavior of the fluid model, including the shear thinning and shear thickening properties, are also considered as special case studies. The physical problem developed meaningfully with the imposed heat flux and the porosity of the stretched surface. Extensive numerical simulations were carried out for the present boundary layer flow, in order to study the influence of each control parameter on the boundary layer flow and heat transfer characteristics via various tabular and graphical illustrations. By employing the Shooting Runge–Kutta–Fehlberg Method (SRKFM), the resulting nonlinear ordinary differential equations were solved accurately. Based on this numerical procedure, the velocity and temperature fields are displayed graphically. By applying the second law of thermodynamics, and characterizing the entropy generation and Bejan number, the present physical problem was examined and discussed thoroughly in different situations. The attained results showed that the entropy generation can be improved significantly by raising the magnetic field strength and the group parameter. From an energetic point of view, it was found that the Reynolds number boosts the entropy generation of the fluidic medium and reduces the Bejan number. Also, it was observed that an amplification of the power-law index diminished the entropy generation near the stretched surface. As main results, it was proven that the heat transfer rate can be reduced with both the internal heat source intensity and the magnetic field strength.
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