ANALYSIS OF A PROJECT OF TECHNOLOGICAL INNOVATION AND THE USE OF CANVAS APPROACH

ANALYSIS OF A PROJECT OF TECHNOLOGICAL INNOVATION AND THE USE OF CANVAS APPROACH

The dynamism of the market of recent times and the increasing demand of the market in the search for new processes, products and services increasingly aligned with the organizational needs, the innovation process has become extremely relevant and investing in new knowledge has become essential for o...

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Bibliographic Details
Main Authors: Marcos de Oliveira Moraes, Irapuan Glória Júnior, Pedro Luiz Oliveira Costa Neto, Rodrigo Franco Gonçalves
Format: Article
Language:English
Published: Universidad Nacional de Mar del Plata 2017-06-01
Series:Iberoamerican Journal of Project Management
Subjects:
Innovation
Approach Canvas
Knowledge
Innovative Methodologies
Online Access:http://www.ijopm.org/index.php/IJOPM/article/view/299/411

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