| Summary: | This study aims to: (1) determine the conservation of water resources willingness to pay (WTP) of the community, (2) determine the determinants that significantly affect the value of PAPs for additional benefits due to increase management of water resources conservation, and (3) determine whether reforestation environment is a type of conservation that community desires. Respondents from this study are Surakarta citizens, precisely in the southern region of Surakarta, Laweyan District, Central Java. They are customers of Surakarta Municipal Water Supply Company, especially the water distribution of the Cokro Tulung spring. This study uses linear analysis and Contingent Valuation Method (CVM). The interviews result with 106 respondents revealed that: (1) the average value of WTP in R2 is Rp 1,872,-, the average value of WTP in R3 is Rp 3,238,-, the average value of WTP in R4 is Rp 2,769,-, and the average value of WTP in trade group 1 is Rp 3,846,-, (2) education variables and perception variables on the importance of conservation have a significant effect on WTP of conservation of water resources, and (3) survey results show that there are 73.6% of respondents intend to do greening around Cokro Tulung spring.
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