Changes in marketing channels as a function of the development and competitiveness of retail alliances
The key structural and functional changes in marketing channels provide special role of the retailer. Retailing becomes irreplaceable and important link that performs an increasing number of functions in marketing channels. Integrated and global trade in marketing channels becomes a leader in the de...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2014-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2014/0350-21201432141K.pdf |