The Cost of Managing Intangibles in Global Markets

The Cost of Managing Intangibles in Global Markets

Intangibles are often become the most critical resources for businesses in global competitive markets. Thus, intangible assets and resources must be managed adopting specific strategies that determine costs with different patterns over time: expenses (with a short term span) and investments (with a...

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Bibliographic Details
Main Author: Margherita Corniani
Format: Article
Language:English
Published: Niccolò Cusano University-Rome 2010-06-01
Series:Symphonya
Subjects:
intangible assets
global competition
brand, brand equity patent
trademark
Online Access:https://symphonya.unicusano.it/article/view/9374
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spelling doaj-fcc9bc49cc9c42748d1449c484fb265c2021-05-13T07:44:31ZengNiccolò Cusano University-RomeSymphonya1593-03001593-03192010-06-0102526610.4468/2010.2.05corniani8902The Cost of Managing Intangibles in Global MarketsMargherita CornianiIntangibles are often become the most critical resources for businesses in global competitive markets. Thus, intangible assets and resources must be managed adopting specific strategies that determine costs with different patterns over time: expenses (with a short term span) and investments (with a medium to long term span) and with different underling explications (discretional and causal costs).https://symphonya.unicusano.it/article/view/9374intangible assetsglobal competitionbrand, brand equity patenttrademark
collection DOAJ
language English
format Article
sources DOAJ
author Margherita Corniani
spellingShingle Margherita Corniani
The Cost of Managing Intangibles in Global Markets
Symphonya
intangible assets
global competition
brand, brand equity patent
trademark
author_facet Margherita Corniani
author_sort Margherita Corniani
title The Cost of Managing Intangibles in Global Markets
title_short The Cost of Managing Intangibles in Global Markets
title_full The Cost of Managing Intangibles in Global Markets
title_fullStr The Cost of Managing Intangibles in Global Markets
title_full_unstemmed The Cost of Managing Intangibles in Global Markets
title_sort cost of managing intangibles in global markets
publisher Niccolò Cusano University-Rome
series Symphonya
issn 1593-0300
1593-0319
publishDate 2010-06-01
description Intangibles are often become the most critical resources for businesses in global competitive markets. Thus, intangible assets and resources must be managed adopting specific strategies that determine costs with different patterns over time: expenses (with a short term span) and investments (with a medium to long term span) and with different underling explications (discretional and causal costs).
topic intangible assets
global competition
brand, brand equity patent
trademark
url https://symphonya.unicusano.it/article/view/9374
work_keys_str_mv AT margheritacorniani thecostofmanagingintangiblesinglobalmarkets
AT margheritacorniani costofmanagingintangiblesinglobalmarkets
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