California farmers adapt mandated marketing programs to the 21st century
Mandated marketing programs are an important component of California agriculture. The state's 63 marketing programs cover commodities that accounted for two-thirds of the total value of California agricultural output in 2004. California farmers have recently paid annu...
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| Format: | Article |
| Language: | English |
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University of California Agriculture and Natural Resources
2007-10-01
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| Series: | California Agriculture |
| Online Access: | http://calag.ucanr.edu/archive/?article=ca.v061n04p177 |
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doaj-fcc249c75bb3483c8eeeaf5416c455ce2020-11-24T22:22:41ZengUniversity of California Agriculture and Natural ResourcesCalifornia Agriculture0008-08452160-80912007-10-0161417718310.3733/ca.v061n04p17710.3733/cav061n04_9California farmers adapt mandated marketing programs to the 21st centuryHoy CarmanMandated marketing programs are an important component of California agriculture. The state's 63 marketing programs cover commodities that accounted for two-thirds of the total value of California agricultural output in 2004. California farmers have recently paid annual assessments totaling more than $226 million to support advertising, promotion, research and inspection programs. Marketing programs have evolved from emphasizing supply controls in the 1930s and 1940s to the current focus on generic advertising and promotion, food safety inspection, health and nutrition research, and market information.http://calag.ucanr.edu/archive/?article=ca.v061n04p177 |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Hoy Carman |
| spellingShingle |
Hoy Carman California farmers adapt mandated marketing programs to the 21st century California Agriculture |
| author_facet |
Hoy Carman |
| author_sort |
Hoy Carman |
| title |
California farmers adapt mandated marketing programs to the 21st century |
| title_short |
California farmers adapt mandated marketing programs to the 21st century |
| title_full |
California farmers adapt mandated marketing programs to the 21st century |
| title_fullStr |
California farmers adapt mandated marketing programs to the 21st century |
| title_full_unstemmed |
California farmers adapt mandated marketing programs to the 21st century |
| title_sort |
california farmers adapt mandated marketing programs to the 21st century |
| publisher |
University of California Agriculture and Natural Resources |
| series |
California Agriculture |
| issn |
0008-0845 2160-8091 |
| publishDate |
2007-10-01 |
| description |
Mandated marketing programs are an important component of California agriculture.
The state's 63 marketing programs cover commodities that accounted for two-thirds
of the total value of California agricultural output in 2004. California farmers have
recently paid annual assessments totaling more than $226 million to support advertising,
promotion, research and inspection programs. Marketing programs have evolved from
emphasizing supply controls in the 1930s and 1940s to the current focus on generic
advertising and promotion, food safety inspection, health and nutrition research,
and market information. |
| url |
http://calag.ucanr.edu/archive/?article=ca.v061n04p177 |
| work_keys_str_mv |
AT hoycarman californiafarmersadaptmandatedmarketingprogramstothe21stcentury |
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1725767155408961536 |