Challenging Cocacolisation of Rural Nepali Market: The Role of Education

The shelves of local shops are filled with an abundance of imported beverages. Coca-Cola, Pepsi, Fanta, Sprite, Frooti, and Red Bull among others have made the way to rural Nepal, where agriculture is still the primary source of income. As the result of increasing access to imported goods and produc...

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Bibliographic Details
Main Authors: Raj Kumar Dhungana, Alexandra Pfefferle
Format: Article
Language:English
Published: Kathmandu University 2017-01-01
Series:Journal of Education and Research
Subjects:
Online Access:https://www.nepjol.info/index.php/JER/article/view/15729