Challenging Cocacolisation of Rural Nepali Market: The Role of Education
The shelves of local shops are filled with an abundance of imported beverages. Coca-Cola, Pepsi, Fanta, Sprite, Frooti, and Red Bull among others have made the way to rural Nepal, where agriculture is still the primary source of income. As the result of increasing access to imported goods and produc...
Main Authors: | Raj Kumar Dhungana, Alexandra Pfefferle |
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Format: | Article |
Language: | English |
Published: |
Kathmandu University
2017-01-01
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Series: | Journal of Education and Research |
Subjects: | |
Online Access: | https://www.nepjol.info/index.php/JER/article/view/15729 |
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