| Summary: | This study examined the role of public entrepreneurs established in a
state of Brazil. As our research showed, public entrepreneurs can be
considered an innovation in people management in public service. An
additional benefit that has improved this state’s public image and is a
reference point for the rest of Brazil is how more objective criteria has
been established in recruitment for positions of trust. However, the
management model of public entrepreneurs presents significant
challenges. It should be emphasised that competition with private
companies is unequal because wages in the private sector are generally
much higher than that of the public sector. The literature points to
critical challenges in the promotion of entrepreneurship in the public
sphere, revealing that there is the possibility that public
entrepreneurship threatens democratic governance, promoting the
self-interest of entrepreneurs.
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