CLIMATE CHANGE DISCOURSE. CASE STUDY: RAIFFEISEN BANK

This study investigates the climate change discourse as this is a highly debated topic nowadays. A case study is revealed in this paper, which consists of applying the critical discourse analysis method at Raiffeisen Bank, one of the most important international banks. The findings of this study dis...

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Main Authors: DRAGHICI Monica, ZAMFIR Andreea, PLUMB Ion
Format: Article
Language:deu
Published: University of Oradea 2010-07-01
Series:Annals of the University of Oradea: Economic Science
Subjects:
Online Access:http://anale.steconomiceuoradea.ro/volume/2010/n1/106.pdf
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spelling doaj-fc3abf5d04144ea0a23c2c7c423234592020-11-25T00:38:15ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502010-07-0111681687CLIMATE CHANGE DISCOURSE. CASE STUDY: RAIFFEISEN BANKDRAGHICI MonicaZAMFIR AndreeaPLUMB IonThis study investigates the climate change discourse as this is a highly debated topic nowadays. A case study is revealed in this paper, which consists of applying the critical discourse analysis method at Raiffeisen Bank, one of the most important international banks. The findings of this study disclose that misleading messages are construed in climate change discourse by using some persuasion means in order to support the statement of the discourse. The study was conducted by combining a wide variety of sources, such as articles, strategies, and reports. http://anale.steconomiceuoradea.ro/volume/2010/n1/106.pdf climate changediscourse analysisRaiffeisen Bank
collection DOAJ
language deu
format Article
sources DOAJ
author DRAGHICI Monica
ZAMFIR Andreea
PLUMB Ion
spellingShingle DRAGHICI Monica
ZAMFIR Andreea
PLUMB Ion
CLIMATE CHANGE DISCOURSE. CASE STUDY: RAIFFEISEN BANK
Annals of the University of Oradea: Economic Science
climate change
discourse analysis
Raiffeisen Bank
author_facet DRAGHICI Monica
ZAMFIR Andreea
PLUMB Ion
author_sort DRAGHICI Monica
title CLIMATE CHANGE DISCOURSE. CASE STUDY: RAIFFEISEN BANK
title_short CLIMATE CHANGE DISCOURSE. CASE STUDY: RAIFFEISEN BANK
title_full CLIMATE CHANGE DISCOURSE. CASE STUDY: RAIFFEISEN BANK
title_fullStr CLIMATE CHANGE DISCOURSE. CASE STUDY: RAIFFEISEN BANK
title_full_unstemmed CLIMATE CHANGE DISCOURSE. CASE STUDY: RAIFFEISEN BANK
title_sort climate change discourse. case study: raiffeisen bank
publisher University of Oradea
series Annals of the University of Oradea: Economic Science
issn 1222-569X
1582-5450
publishDate 2010-07-01
description This study investigates the climate change discourse as this is a highly debated topic nowadays. A case study is revealed in this paper, which consists of applying the critical discourse analysis method at Raiffeisen Bank, one of the most important international banks. The findings of this study disclose that misleading messages are construed in climate change discourse by using some persuasion means in order to support the statement of the discourse. The study was conducted by combining a wide variety of sources, such as articles, strategies, and reports.
topic climate change
discourse analysis
Raiffeisen Bank
url http://anale.steconomiceuoradea.ro/volume/2010/n1/106.pdf
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AT zamfirandreea climatechangediscoursecasestudyraiffeisenbank
AT plumbion climatechangediscoursecasestudyraiffeisenbank
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