The innovation efforts and its relationship with some business performance indicator

• Main Authors: Fernanda Lazzari, Rodrigo Eduardo Bampi, Gabriel Sperandio Milan
• Format: Article
• Language: English
• Published: Universidade Federal de Santa Catarina 2014-02-01
• Series: Revista Produção Online
• Subjects: Inovação. Teoria da Vantagem Comparativa. Indicadores de Desempenho. Desempenho Financeiro. Competitividade.
• Online Access: http://producaoonline.org.br/rpo/article/view/1428

Available resources, which are able to generate value, may promote a comparative advantage to the company in relation to its competitors. They might develop, at the macro level, by means of superior quality, efficiency and effectiveness and innovations; and, at micro level, based on superior financial performance. This study employing quantitative analyzes techniques (descriptive statistics and multiple linear regression analysis), identified that  from a Theory of Comparative Advantage perspective, innovation efforts of Brazilian traded companies are aligned with its superior performance. The results show that the financial performance indicators ROE and ROA have a significant difference between “Innovative” and “No innovative” companies groups.