Evaluating customer perceived value of housing based on location factor and economic value

Evaluating customer perceived value of housing based on location factor and economic value

This study seeks to evaluate customer perceived value in housing in order to increase the construction of housing value from the consumer’s point of view. A total of 240 houseowners in the middle to upper housings in Medan city, Indonesia, participated in this study. The data analysis used in this s...

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Bibliographic Details
Main Authors: Elisabet Siahaan, Khaira Amalia Fachrudin, Magdalena Linda Leonita Sibarani, Iskandar Muda
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2019-08-01
Series:Problems and Perspectives in Management
Subjects:
customer perceived value
economic value
housing value
location factor
partial least square
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/12393/PPM_2019_03_Siahaan.pdf

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