Analisis Segmen Pasar dan Prilaku Nasabah Bank Syariah: Kajian Hukum Islam Terhadap Produk HSBC Amanah Indonesia

Analisis Segmen Pasar dan Prilaku Nasabah Bank Syariah: Kajian Hukum Islam Terhadap Produk HSBC Amanah Indonesia

<p>The purpose of this research is for identifying market segment and customer behavior toward Islamic banking and its marketing implications in all regions of DKI Jakarta. The analytical tools applied are analysis of cluster, factor, and descriptive. The result of this research for segmentati...

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Bibliographic Details
Main Authors: Mansur Chadi Mursid, Rr. Kathrin Irviana
Format: Article
Language:English
Published: Syarif Hidayatullah State Islamic University of Jakarta 2015-10-01
Series:Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah
Subjects:
market segmentation
consumer behavior
Islamic banking
Online Access:http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/2097

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