Consumer Innovativeness and Personal Characteristics – A Study Among the Inhabitants of the Poznań Agglomeration

Consumer Innovativeness and Personal Characteristics – A Study Among the Inhabitants of the Poznań Agglomeration

Research background: One of the main ways companies gain and maintain a competitive advantage in many markets is to introduce product innovations. The degree of their acceptance by consumers is determined by many factors, among which the level of consumer innovativeness is of great importance. The p...

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Main Authors: Michalak Szymon, Bartkowiak Paweł
Format: Article
Language:English
Published: Sciendo 2021-06-01
Series:Folia Oeconomica Stetinensia
Subjects:
innovation
consumer innovativeness
product management
consumer behavior
m30
o30
Online Access:https://doi.org/10.2478/foli-2021-0003
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spelling doaj-fb0ee750e04a431b89c25031badf0a2f2021-09-05T21:01:01ZengSciendoFolia Oeconomica Stetinensia1898-01982021-06-01211314710.2478/foli-2021-0003Consumer Innovativeness and Personal Characteristics – A Study Among the Inhabitants of the Poznań AgglomerationMichalak Szymon0Bartkowiak Paweł1Poznań University of Economics and Business, Institute of Marketing, Department of Product Marketing, Al. Niepodległości 10, 61-875PoznańPoznań University of Economics and Business, Institute of Management, Department of Strategic Management, Al. Niepodległości 10, 61-875PoznańResearch background: One of the main ways companies gain and maintain a competitive advantage in many markets is to introduce product innovations. The degree of their acceptance by consumers is determined by many factors, among which the level of consumer innovativeness is of great importance. The paper presents the results of a study on consumer innovativeness of the adult inhabitants of the Poznań agglomeration.https://doi.org/10.2478/foli-2021-0003innovationconsumer innovativenessproduct managementconsumer behaviorm30o30
collection DOAJ
language English
format Article
sources DOAJ
author Michalak Szymon
Bartkowiak Paweł
spellingShingle Michalak Szymon
Bartkowiak Paweł
Consumer Innovativeness and Personal Characteristics – A Study Among the Inhabitants of the Poznań Agglomeration
Folia Oeconomica Stetinensia
innovation
consumer innovativeness
product management
consumer behavior
m30
o30
author_facet Michalak Szymon
Bartkowiak Paweł
author_sort Michalak Szymon
title Consumer Innovativeness and Personal Characteristics – A Study Among the Inhabitants of the Poznań Agglomeration
title_short Consumer Innovativeness and Personal Characteristics – A Study Among the Inhabitants of the Poznań Agglomeration
title_full Consumer Innovativeness and Personal Characteristics – A Study Among the Inhabitants of the Poznań Agglomeration
title_fullStr Consumer Innovativeness and Personal Characteristics – A Study Among the Inhabitants of the Poznań Agglomeration
title_full_unstemmed Consumer Innovativeness and Personal Characteristics – A Study Among the Inhabitants of the Poznań Agglomeration
title_sort consumer innovativeness and personal characteristics – a study among the inhabitants of the poznań agglomeration
publisher Sciendo
series Folia Oeconomica Stetinensia
issn 1898-0198
publishDate 2021-06-01
description Research background: One of the main ways companies gain and maintain a competitive advantage in many markets is to introduce product innovations. The degree of their acceptance by consumers is determined by many factors, among which the level of consumer innovativeness is of great importance. The paper presents the results of a study on consumer innovativeness of the adult inhabitants of the Poznań agglomeration.
topic innovation
consumer innovativeness
product management
consumer behavior
m30
o30
url https://doi.org/10.2478/foli-2021-0003
work_keys_str_mv AT michalakszymon consumerinnovativenessandpersonalcharacteristicsastudyamongtheinhabitantsofthepoznanagglomeration
AT bartkowiakpaweł consumerinnovativenessandpersonalcharacteristicsastudyamongtheinhabitantsofthepoznanagglomeration
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