How Traumatic Violence Permanently Changes Shopping Behavior

Traumatic experiences – such as combat, living in a conflict country or war-torn nation, or experiencing a violent crime or natural disaster – change social relationships and may also influence a life-time of consumer relationships with brands and shopping. Our focus on this previously overlooked ar...

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Bibliographic Details
Main Authors: Ozge Sigirci, Marc Rockmore, Brian Wansink
Format: Article
Language:English
Published: Frontiers Media S.A. 2016-09-01
Series:Frontiers in Psychology
Subjects:
war
Online Access:http://journal.frontiersin.org/article/10.3389/fpsyg.2016.01298/full
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spelling doaj-fb085c4765254b349cb178c4dafdc2c92020-11-24T22:33:35ZengFrontiers Media S.A.Frontiers in Psychology1664-10782016-09-01710.3389/fpsyg.2016.01298209292How Traumatic Violence Permanently Changes Shopping BehaviorOzge Sigirci0Marc Rockmore1Brian Wansink2Faculty of Economics and Administrative Sciences, Kıklareli University, IstanbulTurkeyDepartment of Economics, Clark University, Worcester, MAUSACornell Food and Brand Lab, Dyson School of Applied Economics and Management, Cornell University, Ithaca, NYUSATraumatic experiences – such as combat, living in a conflict country or war-torn nation, or experiencing a violent crime or natural disaster – change social relationships and may also influence a life-time of consumer relationships with brands and shopping. Our focus on this previously overlooked area is centered on an analysis of the long-term shopping habits of 355 combat veterans. We show that those who experienced heavy trauma (e.g., heavy combat) exhibited similar disconnection from brands as others have experienced in social relationships. They became more transactional in that they were more open to switching brands, to trying new products, and buying the least expensive alternative (p < 0.01). In contrast, those who had experienced a light trauma were more influenced by ads and more open to buying brands even when they cost more (p < 0.00). Trauma, such as combat, may change one’s decision horizon. Functionality and price become more important, which is consistent with the idea that they are more focused on the present moment than on building on the past or saving for the future.http://journal.frontiersin.org/article/10.3389/fpsyg.2016.01298/fulldisasterswarcombatviolent crimetraumaconsumer behavior
collection DOAJ
language English
format Article
sources DOAJ
author Ozge Sigirci
Marc Rockmore
Brian Wansink
spellingShingle Ozge Sigirci
Marc Rockmore
Brian Wansink
How Traumatic Violence Permanently Changes Shopping Behavior
Frontiers in Psychology
disasters
war
combat
violent crime
trauma
consumer behavior
author_facet Ozge Sigirci
Marc Rockmore
Brian Wansink
author_sort Ozge Sigirci
title How Traumatic Violence Permanently Changes Shopping Behavior
title_short How Traumatic Violence Permanently Changes Shopping Behavior
title_full How Traumatic Violence Permanently Changes Shopping Behavior
title_fullStr How Traumatic Violence Permanently Changes Shopping Behavior
title_full_unstemmed How Traumatic Violence Permanently Changes Shopping Behavior
title_sort how traumatic violence permanently changes shopping behavior
publisher Frontiers Media S.A.
series Frontiers in Psychology
issn 1664-1078
publishDate 2016-09-01
description Traumatic experiences – such as combat, living in a conflict country or war-torn nation, or experiencing a violent crime or natural disaster – change social relationships and may also influence a life-time of consumer relationships with brands and shopping. Our focus on this previously overlooked area is centered on an analysis of the long-term shopping habits of 355 combat veterans. We show that those who experienced heavy trauma (e.g., heavy combat) exhibited similar disconnection from brands as others have experienced in social relationships. They became more transactional in that they were more open to switching brands, to trying new products, and buying the least expensive alternative (p < 0.01). In contrast, those who had experienced a light trauma were more influenced by ads and more open to buying brands even when they cost more (p < 0.00). Trauma, such as combat, may change one’s decision horizon. Functionality and price become more important, which is consistent with the idea that they are more focused on the present moment than on building on the past or saving for the future.
topic disasters
war
combat
violent crime
trauma
consumer behavior
url http://journal.frontiersin.org/article/10.3389/fpsyg.2016.01298/full
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