How Traumatic Violence Permanently Changes Shopping Behavior
Traumatic experiences – such as combat, living in a conflict country or war-torn nation, or experiencing a violent crime or natural disaster – change social relationships and may also influence a life-time of consumer relationships with brands and shopping. Our focus on this previously overlooked ar...
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Online Access: | http://journal.frontiersin.org/article/10.3389/fpsyg.2016.01298/full |
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doaj-fb085c4765254b349cb178c4dafdc2c92020-11-24T22:33:35ZengFrontiers Media S.A.Frontiers in Psychology1664-10782016-09-01710.3389/fpsyg.2016.01298209292How Traumatic Violence Permanently Changes Shopping BehaviorOzge Sigirci0Marc Rockmore1Brian Wansink2Faculty of Economics and Administrative Sciences, Kıklareli University, IstanbulTurkeyDepartment of Economics, Clark University, Worcester, MAUSACornell Food and Brand Lab, Dyson School of Applied Economics and Management, Cornell University, Ithaca, NYUSATraumatic experiences – such as combat, living in a conflict country or war-torn nation, or experiencing a violent crime or natural disaster – change social relationships and may also influence a life-time of consumer relationships with brands and shopping. Our focus on this previously overlooked area is centered on an analysis of the long-term shopping habits of 355 combat veterans. We show that those who experienced heavy trauma (e.g., heavy combat) exhibited similar disconnection from brands as others have experienced in social relationships. They became more transactional in that they were more open to switching brands, to trying new products, and buying the least expensive alternative (p < 0.01). In contrast, those who had experienced a light trauma were more influenced by ads and more open to buying brands even when they cost more (p < 0.00). Trauma, such as combat, may change one’s decision horizon. Functionality and price become more important, which is consistent with the idea that they are more focused on the present moment than on building on the past or saving for the future.http://journal.frontiersin.org/article/10.3389/fpsyg.2016.01298/fulldisasterswarcombatviolent crimetraumaconsumer behavior |
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DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Ozge Sigirci Marc Rockmore Brian Wansink |
spellingShingle |
Ozge Sigirci Marc Rockmore Brian Wansink How Traumatic Violence Permanently Changes Shopping Behavior Frontiers in Psychology disasters war combat violent crime trauma consumer behavior |
author_facet |
Ozge Sigirci Marc Rockmore Brian Wansink |
author_sort |
Ozge Sigirci |
title |
How Traumatic Violence Permanently Changes Shopping Behavior |
title_short |
How Traumatic Violence Permanently Changes Shopping Behavior |
title_full |
How Traumatic Violence Permanently Changes Shopping Behavior |
title_fullStr |
How Traumatic Violence Permanently Changes Shopping Behavior |
title_full_unstemmed |
How Traumatic Violence Permanently Changes Shopping Behavior |
title_sort |
how traumatic violence permanently changes shopping behavior |
publisher |
Frontiers Media S.A. |
series |
Frontiers in Psychology |
issn |
1664-1078 |
publishDate |
2016-09-01 |
description |
Traumatic experiences – such as combat, living in a conflict country or war-torn nation, or experiencing a violent crime or natural disaster – change social relationships and may also influence a life-time of consumer relationships with brands and shopping. Our focus on this previously overlooked area is centered on an analysis of the long-term shopping habits of 355 combat veterans. We show that those who experienced heavy trauma (e.g., heavy combat) exhibited similar disconnection from brands as others have experienced in social relationships. They became more transactional in that they were more open to switching brands, to trying new products, and buying the least expensive alternative (p < 0.01). In contrast, those who had experienced a light trauma were more influenced by ads and more open to buying brands even when they cost more (p < 0.00). Trauma, such as combat, may change one’s decision horizon. Functionality and price become more important, which is consistent with the idea that they are more focused on the present moment than on building on the past or saving for the future. |
topic |
disasters war combat violent crime trauma consumer behavior |
url |
http://journal.frontiersin.org/article/10.3389/fpsyg.2016.01298/full |
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