Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in Thailand

With almost 10% of the world’s motorcycles in use in Thailand, this indicates that Thailand is a big market for motorcycle accessories in the world. This qualitative research aims to investigate consumer insight by using completion techniques (sentence completion and story completion). Three respond...

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Format: Article
Language:English
Published: EconJournals 2012-01-01
Series:International Review of Management and Marketing
Subjects:
Online Access:http://www.econjournals.com/index.php/irmm/article/view/179/107
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spelling doaj-fafb1c3e574d453899c241b06f2fdb702020-11-25T03:36:12ZengEconJournalsInternational Review of Management and Marketing 2146-44052012-01-01229298Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in ThailandWith almost 10% of the world’s motorcycles in use in Thailand, this indicates that Thailand is a big market for motorcycle accessories in the world. This qualitative research aims to investigate consumer insight by using completion techniques (sentence completion and story completion). Three respondents were deployed by using accidental sampling. Respondents were recruited to complete questionnaires when they entered the motorcycle accessory shop and were reported as male, currently studying, and at least 12 years old. The research was conducted in a motorcycle accessory shop in Sakon Nakhon province, Thailand. From the results of the story completion tests, all participants agreed to take part in a promotion which gave a 10% discount for membership card holders. They came to the motorcycle accessory shop by the recommendation of friends (positive Word-Of-Mouth). Moreover, consumers are satisfied when a seller can give them information or suggestions on motorcycle accessories as well as providing good after-sales service. When motorcycle accessory shoppers are satisfied with a motorcycle accessory shop, they will return to the shop and hence demonstrate consumer loyalty. http://www.econjournals.com/index.php/irmm/article/view/179/107Completion techniqueSentence completionStory completionMotorcycleMotorcycle accessoryMotorcycle accessory shop
collection DOAJ
language English
format Article
sources DOAJ
title Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in Thailand
spellingShingle Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in Thailand
International Review of Management and Marketing
Completion technique
Sentence completion
Story completion
Motorcycle
Motorcycle accessory
Motorcycle accessory shop
title_short Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in Thailand
title_full Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in Thailand
title_fullStr Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in Thailand
title_full_unstemmed Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in Thailand
title_sort investigating consumer insight by using completion techniques: a case study of a motorcycle accessory shop in thailand
publisher EconJournals
series International Review of Management and Marketing
issn 2146-4405
publishDate 2012-01-01
description With almost 10% of the world’s motorcycles in use in Thailand, this indicates that Thailand is a big market for motorcycle accessories in the world. This qualitative research aims to investigate consumer insight by using completion techniques (sentence completion and story completion). Three respondents were deployed by using accidental sampling. Respondents were recruited to complete questionnaires when they entered the motorcycle accessory shop and were reported as male, currently studying, and at least 12 years old. The research was conducted in a motorcycle accessory shop in Sakon Nakhon province, Thailand. From the results of the story completion tests, all participants agreed to take part in a promotion which gave a 10% discount for membership card holders. They came to the motorcycle accessory shop by the recommendation of friends (positive Word-Of-Mouth). Moreover, consumers are satisfied when a seller can give them information or suggestions on motorcycle accessories as well as providing good after-sales service. When motorcycle accessory shoppers are satisfied with a motorcycle accessory shop, they will return to the shop and hence demonstrate consumer loyalty.
topic Completion technique
Sentence completion
Story completion
Motorcycle
Motorcycle accessory
Motorcycle accessory shop
url http://www.econjournals.com/index.php/irmm/article/view/179/107
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