Are Australian TV Advertisers Aware of Evolving Online Information Search Patterns?
The viewers' response to television advertising has changed dramatically over the past years. Search visibility of advertisers has become of paramount importance to ensure that communication messages are followed up appropriately, and that the specific brand is considered in the customer decisi...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IEEE
2020-01-01
|
| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9162021/ |