A Game Theoretic Model of Choosing a Valuable Good via a Short List Heuristic
The Internet gives access to a huge amount of data at the click of a mouse. This is very helpful when consumers are making decisions about which product to buy. However, the final decision to purchase is still generally made by humans who have limited memory and perception. The short list heuristic...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-02-01
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| Series: | Mathematics |
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| Online Access: | https://www.mdpi.com/2227-7390/8/2/199 |