| Summary: | Digital convergence has modified production, diffusion and distribution logic of audiovisual content, and also is transforming the perception of its nature among the youngest. The omnipresence of smartphones and tablets as dominant devices to access to information and entertainment grants a greater prevalence to the image and video over sound (an essential and consubstantial ingredient to the radiophonic language). This article explains the structural reasons which have motivated for years the disinterest of the Spanish media about children and adolescents. In addition, it exposes some exemplary initiatives and sound literacy experiences identified as examples of good practices in a research project to generate a culture of radio consumption between children and young people developed at the Pontifical University of Salamanca between 2015 and 2017.
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