Origins of media literacy and its theories funded on Len Masterman

Media literacy is the subject that teaches critical thinking about media. Despite its importance in a society dominated by television, newspapers and especially the Internet, it is still a big unknown in the educational environment. This article shows its evolution from the concept of Semiotics by R...

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Bibliographic Details
Main Author: Marina Tornero
Format: Article
Language:English
Published: Universidad de Granada 2017-11-01
Series:Revista de Educación de la Universidad de Granada
Subjects:
Online Access:http://reugra.es/index.php/reugra/article/view/87
Description
Summary:Media literacy is the subject that teaches critical thinking about media. Despite its importance in a society dominated by television, newspapers and especially the Internet, it is still a big unknown in the educational environment. This article shows its evolution from the concept of Semiotics by Roland Barthes and Umberto Eco to the analysis of visual culture as a way of understanding the search for information and entertainment among young people and adults.  One of the leading experts in media literacy is Len Masterman, whose publications revolutionized the use of media in education not as a tool for learning, but the object to study in a critical way. His educational perspective is focused on making young people participate in the classroom, actively questioning what they see daily in the media environment and facilitating its critical development.
ISSN:0214-0489