The Use of Advertisements and Adbusters in the Course of Business English

The use of ads and adbusters is a most effective tool in the Business English teaching since it supposes the ability to analyze linguistic and inter-cultural situations which is a necessary precondition for creating ads and adbusters in the given language. It is noteworthy, that the efficiency of a...

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Bibliographic Details
Main Author: Karine Mkhitaryan
Format: Article
Language:English
Published: Yerevan State University 2010-10-01
Series:Armenian Folia Anglistika
Online Access:https://journals.ysu.am/index.php/arm-fol-angl/article/view/4641