PUBLIC SERVICE ADS. OF RESERVING PEAT FORESTS

Social messages in Public Service Ads should be designed as appealing as possible because it affects the effectiveness of the advertisement. This study aims to investigate the attractiveness of public service advertisement of Preserving Peat Forests. The study uses a quantitative approach and data w...

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Bibliographic Details
Main Authors: Atika Atika, Achmad Bayu Chandrabuwono
Format: Article
Language:English
Published: Universitas Negeri Yogyakarta 2018-12-01
Series:Informasi
Subjects:
Online Access:https://journal.uny.ac.id/index.php/informasi/article/view/21835