Situational diagnosis of the tourism potential of the parish Ricaurte, Azuay

• Main Authors: Diana Alexandra Padilla Campoverde, Juan Carlos Erazo Álvarez, Cecilia Ivonne Narváez Zurita
• Format: Article
• Language: Spanish
• Published: Fundación Koinonia 2019-09-01
• Series: Revista Arbitrada Interdisciplinaria Koinonía
• Subjects: turismo; diagnóstico; comunidades; estructura; sistema.
• Online Access: https://fundacionkoinonia.com.ve/ojs/index.php/revistakoinonia/article/view/462

The objective is the elaboration of a situational diagnosis of the tourism potential within the parish that promotes social and economic development through coexistence with the communities in which we can show the riches that are part of the natural and cultural heritage that characterize each town. The methodology had a non-experimental design with a descriptive-explanatory scope. The results show that Ricaurte is a competitive parish that has the necessary offer for tourists to be interested in visiting it, but with the unconditional support of the inhabitants of each community or neighborhood, training programs will be encouraged within establishments that provide tourist services for Improve your attention. Achieving in this way to promote the identity that characterizes Ricaurte, through an advertising campaign in the media, internet, web pages, tour operators, among others.