Implicit Information in Commercial Advertising as a Resource of Strategy of Manipulating the Consumer

The article is devoted to analysis of implicit resources of manipulation strategy in commercial advertising, and an impact is considered both on the emotional and rationalspheres of recipient`s consciousness. Basic tactics are considered by examplesof commercial advertising. Special attention is pai...

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Bibliographic Details
Main Authors:	I.A. Pile, T.I. Surikova
Format:	Article
Language:	Russian
Published:	Publishing House Discourse-P 2018-04-01
Series:	Дискурс Пи
Subjects:	manipulation commercial advertising implicit information.
Online Access:	http://madipi.ru/images/discourse-pi/32-33/articles/21_199-207.pdf

id	doaj-f9ebbeb485e14569ad685610d26bdd21
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spelling	doaj-f9ebbeb485e14569ad685610d26bdd212020-11-25T01:59:33ZrusPublishing House Discourse-PДискурс Пи1817-95682018-04-013-4 (32-33)10.17506/dipi.2018.33.4.199207372Implicit Information in Commercial Advertising as a Resource of Strategy of Manipulating the ConsumerI.A. PileT.I. SurikovaThe article is devoted to analysis of implicit resources of manipulation strategy in commercial advertising, and an impact is considered both on the emotional and rationalspheres of recipient`s consciousness. Basic tactics are considered by examplesof commercial advertising. Special attention is paid to linguistic, semiotic, cognitive,and psychological resources. http://madipi.ru/images/discourse-pi/32-33/articles/21_199-207.pdf manipulation commercial advertising implicit information.
collection	DOAJ
language	Russian
format	Article
sources	DOAJ
author	I.A. Pile T.I. Surikova
spellingShingle	I.A. Pile T.I. Surikova Implicit Information in Commercial Advertising as a Resource of Strategy of Manipulating the Consumer Дискурс Пи manipulation commercial advertising implicit information.
author_facet	I.A. Pile T.I. Surikova
author_sort	I.A. Pile
title	Implicit Information in Commercial Advertising as a Resource of Strategy of Manipulating the Consumer
title_short	Implicit Information in Commercial Advertising as a Resource of Strategy of Manipulating the Consumer
title_full	Implicit Information in Commercial Advertising as a Resource of Strategy of Manipulating the Consumer
title_fullStr	Implicit Information in Commercial Advertising as a Resource of Strategy of Manipulating the Consumer
title_full_unstemmed	Implicit Information in Commercial Advertising as a Resource of Strategy of Manipulating the Consumer
title_sort	implicit information in commercial advertising as a resource of strategy of manipulating the consumer
publisher	Publishing House Discourse-P
series	Дискурс Пи
issn	1817-9568
publishDate	2018-04-01
description	The article is devoted to analysis of implicit resources of manipulation strategy in commercial advertising, and an impact is considered both on the emotional and rationalspheres of recipient`s consciousness. Basic tactics are considered by examplesof commercial advertising. Special attention is paid to linguistic, semiotic, cognitive,and psychological resources.
topic	manipulation commercial advertising implicit information.
url	http://madipi.ru/images/discourse-pi/32-33/articles/21_199-207.pdf
work_keys_str_mv	AT iapile implicitinformationincommercialadvertisingasaresourceofstrategyofmanipulatingtheconsumer AT tisurikova implicitinformationincommercialadvertisingasaresourceofstrategyofmanipulatingtheconsumer
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Implicit Information in Commercial Advertising as a Resource of Strategy of Manipulating the Consumer

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