KONTRIBUSI ATRIBUT PRODUK, KELOMPOK EFERENSI, DAN PROMOSI TERHADAP INFLUENCE POWER ANAK KEPADA ORANG TUA

KONTRIBUSI ATRIBUT PRODUK, KELOMPOK EFERENSI, DAN PROMOSI TERHADAP INFLUENCE POWER ANAK KEPADA ORANG TUA

The background of this research was due to the fact that children are unique and potential consumers. The objective of this research was to analyze the effect of factors that form the intention to consume among children and how these factors shape the children’s ability to persuade their parents to...

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Main Author: Jessica Weynata
Format: Article
Language:Indonesian
Published: Universitas Trisakti 2014-03-01
Series:Jurnal Manajemen dan Pemasaran Jasa
Online Access:http://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/521
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spelling doaj-f9d6e72d958f4d4096afe91ffd009d4d2020-11-24T22:55:59ZindUniversitas TrisaktiJurnal Manajemen dan Pemasaran Jasa0216-37802442-97322014-03-0171618010.2510/jmpj.v7i1.521487KONTRIBUSI ATRIBUT PRODUK, KELOMPOK EFERENSI, DAN PROMOSI TERHADAP INFLUENCE POWER ANAK KEPADA ORANG TUAJessica WeynataThe background of this research was due to the fact that children are unique and potential consumers. The objective of this research was to analyze the effect of factors that form the intention to consume among children and how these factors shape the children’s ability to persuade their parents to purchase goods on their behalves.The design of this research was a survey. The researcher involment in this research was moderate, using non-contrived study setting. The result of this research concluded that promotion had bigger effect on forming the intention to consume snacks among children, compared to the reference groups. Key Words: Product attribute, reference groups, intention to consume, impulsice buying, influence power.http://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/521
collection DOAJ
language Indonesian
format Article
sources DOAJ
author Jessica Weynata
spellingShingle Jessica Weynata
KONTRIBUSI ATRIBUT PRODUK, KELOMPOK EFERENSI, DAN PROMOSI TERHADAP INFLUENCE POWER ANAK KEPADA ORANG TUA
Jurnal Manajemen dan Pemasaran Jasa
author_facet Jessica Weynata
author_sort Jessica Weynata
title KONTRIBUSI ATRIBUT PRODUK, KELOMPOK EFERENSI, DAN PROMOSI TERHADAP INFLUENCE POWER ANAK KEPADA ORANG TUA
title_short KONTRIBUSI ATRIBUT PRODUK, KELOMPOK EFERENSI, DAN PROMOSI TERHADAP INFLUENCE POWER ANAK KEPADA ORANG TUA
title_full KONTRIBUSI ATRIBUT PRODUK, KELOMPOK EFERENSI, DAN PROMOSI TERHADAP INFLUENCE POWER ANAK KEPADA ORANG TUA
title_fullStr KONTRIBUSI ATRIBUT PRODUK, KELOMPOK EFERENSI, DAN PROMOSI TERHADAP INFLUENCE POWER ANAK KEPADA ORANG TUA
title_full_unstemmed KONTRIBUSI ATRIBUT PRODUK, KELOMPOK EFERENSI, DAN PROMOSI TERHADAP INFLUENCE POWER ANAK KEPADA ORANG TUA
title_sort kontribusi atribut produk, kelompok eferensi, dan promosi terhadap influence power anak kepada orang tua
publisher Universitas Trisakti
series Jurnal Manajemen dan Pemasaran Jasa
issn 0216-3780
2442-9732
publishDate 2014-03-01
description The background of this research was due to the fact that children are unique and potential consumers. The objective of this research was to analyze the effect of factors that form the intention to consume among children and how these factors shape the children’s ability to persuade their parents to purchase goods on their behalves.The design of this research was a survey. The researcher involment in this research was moderate, using non-contrived study setting. The result of this research concluded that promotion had bigger effect on forming the intention to consume snacks among children, compared to the reference groups. Key Words: Product attribute, reference groups, intention to consume, impulsice buying, influence power.
url http://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/521
work_keys_str_mv AT jessicaweynata kontribusiatributprodukkelompokeferensidanpromositerhadapinfluencepoweranakkepadaorangtua
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