The nonstandard algorithm for constructing efficient conjoint experimental designs
Conjoint analysis is a research technique for measuring consumer preferences, and it is a method for simulating consumers' possible reactions to changes in current products or newly introduced products into an existing competitive market. One of the most critical steps in Conjoint analysis appl...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Belgrade
2008-01-01
|
| Series: | Yugoslav Journal of Operations Research |
| Subjects: | |
| Online Access: | http://www.doiserbia.nb.rs/img/doi/0354-0243/2008/0354-02430801063K.pdf |