From Starbucks to Carrefour: Consumer Boycotts, Nationalism and Taste in Contemporary China
In the 2000s, China has witnessed a series of consumer boycott campaigns, some of which received nationwide publicity, and one of which, the campaign against the French discounter chain Carrefour in 2008, produced street pickets. The motivation behind these campaigns has been largely nationalistic,...
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Format: | Article |
Language: | English |
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UTS ePRESS
2009-12-01
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Series: | PORTAL: Journal of Multidisciplinary International Studies |
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Online Access: | https://learning-analytics.info/journals/index.php/portal/article/view/936 |