PHRASEOLOGICAL EXPRESSIONS AS A MEANS TO INCREASE ATTRACTION IN THE HEADLINES OF ADVERTISEMENTS (BASED ON THE CUSTOMS PRESS)
The purpose is to study the role of different types of phraseological units in increasing the attraction potential in the headlines of advertisements in the professional Customs discourse. Methodology and Approach. The headlines containing different types of phraseological units are studied, the pot...
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| Format: | Article |
| Language: | Russian |
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Moscow Region State University Editorial Office
2020-01-01
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| Series: | Вестник Московского государственного областного университета |
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| Online Access: | http://evestnik-mgou.ru/en/Articles/View/1015 |