Everyday Life as a Text
This article explores how audience data are utilized in the tentative partnerships created between television and social media companies. Specially, it looks at the mutually beneficial relationship formed between the social media platform Twitter and television. It calls attention to how audience da...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2016-02-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244016633738 |