Organic search visibility of Serbian banks: Common ailments and lost opportunities
This paper aims to analyze the organic search engine visibility applied on the case of Serbian banks, employing an exploratory approach to the use of search engines as one of the major information, sales and interaction channels in the banking sector. In the methodology, Web crawling and SEO softwar...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Association of Serbian Banks
2019-01-01
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| Series: | Bankarstvo |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1451-4354/2019/1451-43541901012K.pdf |