| Summary: | Over the last few decades, the media have become receptive to populism. In this paper, it has been conducted the analyses of columns on the most popular Croatian daily news portals. The objectives were to establish the presence of populist communication style, and representation of the (left-wing and right-wing) media populism. In the columns on 24sata.hr, Index.hr, Jutarnji.hr and Dnevnik.hr the most common feature of populist style appears to be a sharp occupation of a critical attitude towards elite as a smaller group of people who endanger ordinary people and do not follow their will but work for their own interests. In Večernji.hr the most common feature appears to be a focus of attention on a negative context, crisis, lack of resources, insecurity, uncertainty, corruption and inequality. Regarding the representation of media populism, it was established that the Index.hr and Jutarnji.hr are more left-wing populist, and Večernji.hr, Dnevnik.hr and 24sata.hr are more right-wing populist. Research of the relationship between media and populism is useful and necessary to further refine the contribution of certain media in the process of strengthening and expanding populism in contemporary society.
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