Public Relations Among the Functions of Management: A New Zealand Perspective
Public Relations in New Zealand lives in a tension somewhere between where it is and where it would like to be. Its relationship to management functions currently varies according to two major variables. One is how public relations defined. The other is who defines it. These two factors have had...
Main Author: | Graeme D. Sterne |
---|---|
Format: | Article |
Language: | English |
Published: |
Insitute for Public Relations
2008-06-01
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Series: | Public Relations Journal |
Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Public-Relations-Among.pdf |
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