Advertising Graphic Design: theoretical and methodological foundations

The article deals with the authors theoretical and methodological foundations to the forming of an actual educational discipline «Ad Graphic Design» as integration of graphic design, advertising and marketing. Basic components of the professionalism of a designer in advertising have been selected ta...

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Bibliographic Details
Main Authors: Y. Antonovych, S. Pryshchenko
Format: Article
Language:English
Published: National Aviation University 2020-02-01
Series:теорія та практика дизайну
Subjects:
Online Access:http://jrnl.nau.edu.ua/index.php/Design/article/view/10052