Identifying and Evaluating Businesses with Branding Potential in Rural Areas (Case study: Turkmen Sahara Region – Iran)

Purpose:  In recent years, it has become more necessary to seek and apply new strategies to strengthen the foundations and diversification of economic activities in rural areas. Accordingly, in the context of the new theories of sustainable development, one of the approaches that is of great importa...

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Bibliographic Details
Main Authors: Hossein Sadin, Mahdi Pourtaheri, Abdolreza Roknddin Eftekhari
Format: Article
Language:English
Published: Ferdowsi University of Mashhad 2020-09-01
Series:Pizhūhish va barnāmah/rīzī-i rūstāyī
Subjects:
Online Access:https://jrrp.um.ac.ir/article_33193_bd81b0e6332148916ab043f5d949b6fb.pdf