A study of consumer behavioral intention to use e-books: the Technology Acceptance Model perspective
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2013-02-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4968/im_en_2012_04_Tsai.pdf |
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A study of consumer behavioral intention to use e-books: the Technology Acceptance Model perspective
by Wen-Chia Tsai
Published 2013-02-01
Get full textPublished 2013-02-01
Article