Demand Bubbles, Virtual Communities and Market Potential

Demand Bubbles, Virtual Communities and Market Potential

A virtual community is a precious information collation source allowing a company to identify conditions on which to base bubble information and indications regarding the time and manner on which the bubble should be triggered. Observations of virtual community dynamics, people entering and exiting,...

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Bibliographic Details
Main Authors: Flavio Gnecchi, Margherita Corniani
Format: Article
Language:English
Published: Niccolò Cusano University-Rome 2003-06-01
Series:Symphonya
Subjects:
demand bubble
global competition
virtual communities
segmentation
intangible assets
Online Access:https://symphonya.unicusano.it/article/view/9303
Description
Summary:A virtual community is a precious information collation source allowing a company to identify conditions on which to base bubble information and indications regarding the time and manner on which the bubble should be triggered. Observations of virtual community dynamics, people entering and exiting, the length of their stay and so on, are fertile indicators for bubble potential in terms of dimension and timeframe.
ISSN:1593-0300
1593-0319

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