Product Differentiation Costs and Global Competition

The growing competitive intensity on the markets determines the emergence of competition costs that are expressed at a corporate level and have implicit repercussions for the supply system. This type of costs makes it possible to identify a close link between competition costs and supply differentia...

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Bibliographic Details
Main Author: Maria Emilia Garbelli
Format: Article
Language:English
Published: Niccolò Cusano University-Rome 2005-01-01
Series:Symphonya
Subjects:
Online Access:https://symphonya.unicusano.it/article/view/9202
Description
Summary:The growing competitive intensity on the markets determines the emergence of competition costs that are expressed at a corporate level and have implicit repercussions for the supply system. This type of costs makes it possible to identify a close link between competition costs and supply differentiation costs. Classification by competitive intensity presupposes that the analysis performed identifies the classification of company costs as the discriminating element, in terms of the competitive pressure of the context in which the firm operates. The emergence of competition costs is linked to an attempt to squeeze them as an aspect of vertical, or more specifically, horizontal cooperation strategies.
ISSN:1593-0300
1593-0319