Successful Technology Commercialization – Yes or No? Improving the Odds. The Quick Look Methodology and Process

Successful Technology Commercialization – Yes or No? Improving the Odds. The Quick Look Methodology and Process

This article explores the relationships which transform new scientific knowledge into new commercial products, services, and ventures to create wealth creation. The major technology and marketing commercialization dilemmas are defined and addressed. The Quicklook methodology and related processes...

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Bibliographic Details
Main Authors: Pletcher, Gary, Zehner II, William Bradley
Format: Article
Language:English
Published: The Institute of Aviation 2017-09-01
Series:Marketing of Scientific and Research Organisations
Subjects:
commercialization
innovation
market assessment
marketing
minib
Quicklook
research
technology
wealth creation
Online Access:http://minib.pl/en/successful-technology-commercialization-yes-or-improving-the-odds-the-quick-look-methodology-and-process/

Internet

http://minib.pl/en/successful-technology-commercialization-yes-or-improving-the-odds-the-quick-look-methodology-and-process/

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