Narrative construction of self-coherence in the virtual space
While social psychologists warn us that the search for self-coherence brings cognitive biases, marketers and public relations specialists define consistency as the main ingredient of personal branding campaigns. Taking a moderate path, sociologists theorize self-coherence as a coping mechanism for r...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Transilvania University of Brasov Publishing House
2018-07-01
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| Series: | Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law |
| Subjects: | |
| Online Access: | http://webbut.unitbv.ro/bulletin/Series%20VII/2018/CERSS/16%20REZEANU%20COMAN_BUT%20special_2018.pdf |
| Summary: | While social psychologists warn us that the search for self-coherence brings cognitive biases, marketers and public relations specialists define consistency as the main ingredient of personal branding campaigns. Taking a moderate path, sociologists theorize self-coherence as a coping mechanism for rewriting self-biographies to colonize the future, assuming the narrative as a self-coherence inducing device. We considered the emergence of personal blogs as a suitable setting to study the narrative construction of the self during late modernity. We present a narrative constructivist analysis of data collected from personal blogs (the top 46 Romanian personal blogs in terms of popularity, and 100 blogs participating in a digital archiving memory project) in the period of emergence and unprecedented momentum. We found evidence of three narrative tactics for building self-coherence in the virtual space: temporal coherence, causal
coherence, and thematic coherence. |
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| ISSN: | 2066-7701 2066-771X |