How Spokesperson Rank and Selected Media Channels Impact Perceptions in Crisis Communication

How Spokesperson Rank and Selected Media Channels Impact Perceptions in Crisis Communication

This study examined the impact of spokesperson’s rank and selected media channels in crisis communication by employing different ranks (i.e., CEO and communication director spokespersons) and media channels (blogs, websites, and newspapers). Findings indicated that CEO spokespersons were more eff...

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Bibliographic Details
Main Authors: Jieun Lee, Sora Kim, Emma K. Wertz
Format: Article
Language:English
Published: Insitute for Public Relations 2014-07-01
Series:Public Relations Journal
Online Access:https://prjournal.instituteforpr.org/wp-content/uploads/2014LeeKimWertz.pdf
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spelling doaj-f790d114f59b49d08849489d3ced4bd22020-11-24T20:50:56ZengInsitute for Public RelationsPublic Relations Journal 1942-46041942-46042014-07-0182How Spokesperson Rank and Selected Media Channels Impact Perceptions in Crisis CommunicationJieun LeeSora KimEmma K. WertzThis study examined the impact of spokesperson’s rank and selected media channels in crisis communication by employing different ranks (i.e., CEO and communication director spokespersons) and media channels (blogs, websites, and newspapers). Findings indicated that CEO spokespersons were more effective in terms of lowering publics’ crisis responsibility attributions than communication director spokespersons and that blogs were more effective in lowering crisis responsibility attributions than websites and newspapers. https://prjournal.instituteforpr.org/wp-content/uploads/2014LeeKimWertz.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Jieun Lee
Sora Kim
Emma K. Wertz
spellingShingle Jieun Lee
Sora Kim
Emma K. Wertz
How Spokesperson Rank and Selected Media Channels Impact Perceptions in Crisis Communication
Public Relations Journal
author_facet Jieun Lee
Sora Kim
Emma K. Wertz
author_sort Jieun Lee
title How Spokesperson Rank and Selected Media Channels Impact Perceptions in Crisis Communication
title_short How Spokesperson Rank and Selected Media Channels Impact Perceptions in Crisis Communication
title_full How Spokesperson Rank and Selected Media Channels Impact Perceptions in Crisis Communication
title_fullStr How Spokesperson Rank and Selected Media Channels Impact Perceptions in Crisis Communication
title_full_unstemmed How Spokesperson Rank and Selected Media Channels Impact Perceptions in Crisis Communication
title_sort how spokesperson rank and selected media channels impact perceptions in crisis communication
publisher Insitute for Public Relations
series Public Relations Journal
issn 1942-4604
1942-4604
publishDate 2014-07-01
description This study examined the impact of spokesperson’s rank and selected media channels in crisis communication by employing different ranks (i.e., CEO and communication director spokespersons) and media channels (blogs, websites, and newspapers). Findings indicated that CEO spokespersons were more effective in terms of lowering publics’ crisis responsibility attributions than communication director spokespersons and that blogs were more effective in lowering crisis responsibility attributions than websites and newspapers.
url https://prjournal.instituteforpr.org/wp-content/uploads/2014LeeKimWertz.pdf
work_keys_str_mv AT jieunlee howspokespersonrankandselectedmediachannelsimpactperceptionsincrisiscommunication
AT sorakim howspokespersonrankandselectedmediachannelsimpactperceptionsincrisiscommunication
AT emmakwertz howspokespersonrankandselectedmediachannelsimpactperceptionsincrisiscommunication
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