How Spokesperson Rank and Selected Media Channels Impact Perceptions in Crisis Communication
This study examined the impact of spokesperson’s rank and selected media channels in crisis communication by employing different ranks (i.e., CEO and communication director spokespersons) and media channels (blogs, websites, and newspapers). Findings indicated that CEO spokespersons were more eff...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2014-07-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2014LeeKimWertz.pdf |
| Summary: | This study examined the impact of spokesperson’s rank and selected media channels in
crisis communication by employing different ranks (i.e., CEO and communication
director spokespersons) and media channels (blogs, websites, and newspapers).
Findings indicated that CEO spokespersons were more effective in terms of lowering
publics’ crisis responsibility attributions than communication director spokespersons and
that blogs were more effective in lowering crisis responsibility attributions than websites
and newspapers. |
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| ISSN: | 1942-4604 1942-4604 |