ANALISIS IKLAN SIMPATI DENGAN MENGGUNAKAN CONSUMER DECISION MODEL
In order that position of a brand always engage in the mind of consumers, the company does not only act positioning strategy, but they have to give the right information about their product, and advertising on the television is one of the most effective promotion media. The main reaction of advertis...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Diponegoro
2016-02-01
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| Series: | Jurnal Ilmu Sosial |
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| Online Access: | http://www.ejournal.undip.ac.id/index.php/ilmusos/article/view/10272 |