Gender Differences in Perceiving Advertising Texts
The concept of gender is one of the underlying means of creating effective advertising texts. The gender belonging, which ensures the impact and perception of ads, is conditioned by its thematic, linguo-stylistic and grammar characteristics. Certain gender belonging in a text can be indicated both...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Yerevan State University
2013-10-01
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| Series: | Armenian Folia Anglistika |
| Online Access: | https://journals.ysu.am/index.php/arm-fol-angl/article/view/4531 |